Fish4Jobs shares that a recent survey by the Aberdeen Group found 65% of current employers are considering making the video cover letter mandatory.
Here are 4 quick tips for creating an effective video:
- The Script: Begin with an introduction. Briefly give your background – education, experience, goals. Next, explain why you are interested in the position, using information you have gained through research about the company, so you make clear you have done your homework. Essentially, you are making a digital version of a good cover letter (How to Write a Cover Letter). You can also checkout some example scripts here.
- Practice, Practice, Practice: Practice a run-through several times, so you are comfortable with the script and the camera.
- Recording: Location, environment, demeanor. Choose a location with good light that will be quiet with no disruptions. Wear a professional outfit for interviewing. Act as though you are in a real interview – formal, yet relaxed. Be conscious of facial expressions, voice tone, and language. Realize you will probably need to make a few recordings before you are satisfied with the results.
- Editing and Sending: Once you know you are happy with one of the versions, you can enhance the video with text or light music. This isn’t necessary, and only try this if you know what you are doing and won’t be stressed by trying to manage more. Do add your name and contact information at the end of the video, so the company knows how to contact you. (Free basic video editing software: Movie Maker for Windows or iMovie for Mac/iOS)